Your Trusted Brand Builder
We build brands people love. Our insights, retail media, and incentives solutions work in harmony to uncover growth opportunities for your business. Our suite of self-service and managed-service products make activation fast and easy.
Precision
Insights
Discover hidden opportunities to grow your brand. Understand consumer behaviors and early trends in your category. Fueled by retail purchase data from over 62 million households, we deliver fast insights for data-led decisions.
Precision
Moments
Reach and inspire consumers wherever they’re spending time. Self-service and managed-service retail media solutions connect you with relevant households. Build enduring brands on Kroger-owned media, incentives, and offsite media properties.
Precision Measurement
Reduce advertising waste and drive campaign performance against meaningful metrics. By closing the loop between media exposure and store sales, we enable smarter and faster media optimizations.
About Kroger Precision Marketing Powered by 84.51°
Kroger Precision Marketing utilizes science-driven insights and activations to help brands plan confidently, act precisely, and grow together. Each solution is informed by first-party data from more than 62 million households, allowing marketers to deploy precision at scale.
