Creative Specs & Guidelines
Success starts here – everything you need, all in one place.
Audio
Have a conversation with an engaged audience in betweeen the songs they love.
Branded Landing Pages
Dedicated, shoppable brand destination on Kroger’s on-site property.
Campaign Pages
Set your brand up for success with Campaign Pages
Connected TV (CTV) *Including Disney
Connect with your most valuable audiences in a compelling way and turn interest into purchases.
Custom Influencer
Custom Influencer is our managed creative service that delivers high-quality, social-first content tailored to your brand’s needs. In partnership with A2 Influence, we handle everything from the creative brief to delivery — ensuring you get engaging visuals and messaging that are ready to activate on KPM social platforms. Contact your Account Manager for more information.
Direct Connect
Direct Connect unleashes the power of first-party retail data in a way that safeguards our customers’ information—and proves more effective for brands.
Display Advertising
Reach high-value prospects across the open web and connect them to Kroger commerce.
Email Modules
Leverage high engagement rates of weekly Kroger emails to promote brand-specific content, offers or promotions.
Guides
In-Store Digital Display
Meta
Engage with targeted Kroger customers through exclusive targeting capability on the world’s largest social platform.
Native
Paid media where the ad experience follows the natural form and function of the user experience in which it is placed, making customers more likely to engage with branded content.
Online Video
Reach your most valuable prospects in a high-impact format and activate them to purchase.
Pinterest
Reach and connect with millions of targetable Kroger consumers looking for inspiration on Pinterest and activate them to purchase.
Policies
Premium Placements
Grow engagement with customers browsing and shopping Kroger.com with ads featuring your brand displayed across relevant department, seasonal, promotional or home pages.
Product Listing Ads
Boost digital product tiles higher up within relevant search results and within several homepage areas of the site, encouraging online basket building and purchases. Contact your Account Manager for more information.
Promoted Product Carousels
Boost multiple items in search results across web and app, providing seamless solutions that help shoppers convert faster.
Push Notifications
Short form messaging sent from the Kroger app to drive customers to engage with brand’s message/CTA through the Kroger app.
Single Subject Emails
Leverage Kroger’s equity and industry leading open rates to communicate 1:1 with your audience.
Snapchat
Combine the power of Kroger Precision Marketing’s first-party shopper data with Snap’s immersive ad formats to drive meaningful impact for your business
Targeted Digital Coupons
Build engagement among specific shopper-behavior segments within the web, mobile, and the Kroger app.
Targeted Onsite Ads
Build visibility and purchase intent with in-market shoppers.