We put the customer first in everything we do

By leveraging purchase data, we create relevant, personalized experiences that meet customers' needs in inspiring ways.

Meet Libby

Get to know the quintessential Kroger customer: who she is, what she likes, and how she shops. With exclusive data on 60MM customers, we can help you reach the right customers to meet your brand objectives.

She shops prepared foods 2x more than average shoppers

She is an avid coupon user and downloads them on Kroger.com

She plans shopping trips on her mobile device

She is a working mom

She receives offers through email, direct mail and across the web

She wants to add healthy habits to her family's routine

Our advantage

Nine million people shop at Kroger (the 3rd largest retailer) each day, and we capture 97% of those transactions. A relationship with Kroger gives companies exclusive access to customer data and 84.51° science on a massive scale.

annual visits
stores in 35 states

Best-in-class data builds relationships

84.51° gathers exclusive purchase data from Kroger Plus loyalty cards to understand customers at a deeper level. With these insights, we can personalize experiences for each customer, making them feel appreciated and gaining their loyalty in return.

Rich Attributes


Size, price, gluten-free, low-sugar, kosher, etc.


Trade & coupon support, tender, time of purchase and basket info


Format, size, planograms, and location


Lifestyle, price sensitivity, generations, HH size and income

400+ merchandise categories

Food, drug and merchandise


Grocery, convenience, pharmacy and low price


Household panel

Ethnic panels

Largest Hispanic panel

Differentiated Coverage

Let's work together

Start an ongoing dialogue with each of these customers.

Contact us
Kroger Private Marketplace
Kroger Launches Private Marketplace to Unleash First-Party Data

Brands can now reach relevant Kroger shoppers using their own DSP of choice and optimize performance against sales