Barbara Connors & Melissa Myres Accept Awards at P2PI LIVE & Expo 2025

The Path to Purchase Institute (P2PI) LIVE & Expo brings commerce marketing leaders together to share insights and strategies that will shape the future of retail.

We’re thrilled to announce that two of our colleagues, Barbara Connors, *VP Strategy & Activation, 84.51°*, and Melissa Myres, *Director, Account Management, KPM Powered by 84.51°*, received awards in recognition of their contributions to the industry.

Barbara and Melissa’s relentless dedication to growing our clients’ brands sets a standard for excellence in retail media network partnerships.

Learn more about these two women and the awards below:

### Barbara Connors: Women of Excellence – Industry Impact
!Women of Excellence Awards celebrate standout brand marketers, retailer partners, agency leaders and solution providers who are influencing the industry along the path to purchase.

About Barbara: As Vice President of Strategy and Acceleration at 84.51°, Barbara has a track record of expertise in long-term planning and go-to-market strategy. Throughout her career, she has been integral to the growth of some of the biggest brands in the grocery retail industry. Her problem-solving capabilities, strategic clarity, and commitment to customer-centric leadership support the alignment between Kroger and 84.51°’s 1,000+ CPG partners.

### Melissa Myres: 40 Under 40 Class of 2025
!2025 – KPM – Melissa Myers – 40 Under 40
About the Award: The Path to Purchase Institute 40 Under 40 celebrates innovative young professionals who represent the next generation of commerce marketing leadership. The program highlights the impact, passion, and potential they bring to the future of retail media and the omnichannel ecosystem.

About Melissa: Myres has been instrumental in turning data into actionable strategies, helping clients succeed with innovations like the 84.51° Collaborative Cloud and Digital Journey. Following the unification of insights, media, and loyalty marketing under Kroger Precision Marketing powered by 84.51°, she’s played a critical role in guiding account managers who support brand marketers across the full product lifecycle, from innovation to campaign activations.

### Leading the future of grocery retail marketing
Barbara and Melissa are a retail marketing force, and we’re proud to see them recognized for their leadership and ambition. Their achievements exemplify the innovation, dedication, and vision shaping the future of grocery retail.

We look forward to seeing how they continue to influence the industry and inspire the next generation of leaders!