The ad format extends Product Listing Ads to the Kroger AI Shopping Assistant
With the announced expansion of Kroger’s shopping assistant, Kroger Precision Marketing (KPM) is extending product listing ads (PLA) to include relevant placements within the new AI experience.
Kroger’s AI Shopping Assistant introduces a new way for shoppers to plan meals, discover products, and build baskets around their needs. Within this experience, sponsored placements from active Search & Browse PLA campaigns may appear within Shopping Assistant results and are clearly identified as sponsored content.
The AI Shopping Assistant is now available across the Kroger Family of Companies websites and apps.
“As ecommerce evolves beyond the search bar, KPM’s solutions are evolving alongside it,” said Nick Hamilton, Senior VP at Kroger Precision Marketing. “This launch gives advertisers another way to be discovered in the exact moments when shoppers are planning meals and building their baskets.”
What brands can expect from Shopping Assistant PLAs:
- Relevant product discovery: PLAs may now appear within Shopping Assistant results when Kroger’s advertising systems determine that a product may be relevant to the shopper’s request.
- No additional set-up required: Shopping Assistant PLAs are automatically included when running a Search & Browse PLA ad group. No additional campaign setup, bidding strategy, or advertiser action is required.
- Performance reporting: Advertisers may use KPM’s report builder to analyze Shopping Assistant PLA performance separately from other Search & Browse inventory.
Contact your KPM representative to learn more.
