Kroger Precision Marketing leader is recognized among 2025 Top Women in Media and Ad Tech

For the fourth year in a row, Kroger Precision Marketing (KPM) is represented alongside leading women in the digital media industry.

Jenny Holleran has been selected as an honoree at the 2025 Top Women in Media and Ad Tech Awards in the “Change Maker – Revenue Growth” category, a new designation recognizing exceptional sales leadsership. This recognition acknowledges her significant contributions to transforming retail data utilization across the industry.

The Top Women in Media & Ad Tech Awards recognize, celebrate, and bring together women making measurable impact in the digital media and advertising technology ecosystem. AdExchanger and AdMonsters will present awards at the Top Women Awards Gala in New York City.

## Leadership in Data-Driven Solutions
As Vice President of Media Sales at Kroger Precision Marketing (KPM), Jenny has demonstrated exceptional expertise in leveraging retail data to accelerate business performance. Her approach focuses on quantifiable outcomes, balancing brand objectives with performance metrics to develop effective solutions for all stakeholders.

As Kroger Precision Marketing continues to lead the retail media industry, Jenny has strategically repositioned retail data from a lower-funnel conversion mechanism to a comprehensive full-funnel growth driver. She has enhanced how we collaborate with CPG brands, ensuring retail media strategies and insights align precisely with category goals to deliver measurable outcomes.

## Transformative Industry Impact
The “Change Makers” category recognizes professionals who have meaningfully altered their brands’ trajectory or industry standards through data-driven innovation. Jenny’s strategic application of retail insights has delivered growth for brand partners and enhanced the value of retail media investments.

Jenny’s recognition continues an unbroken record for leaders at Kroger Precision Marketing. Past categories won by women at KPM have included: Data Demystifiers, Programmatic Storytellers, Up-and-Comers, and the Catalyst Award.