Abasto: How to Grow Customer Loyalty in Retail

Building and maintaining customer loyalty is essential for long-term success in retail. It is crucial to understand the difference between loyalty to a store and loyalty to a brand. In an interview with Abasto magazine, Becky Eldredge, Vice President of Commercial Loyalty at 84.51°, explained that distinct value exchanges drive both forms of loyalty. This distinction is critical for fostering strong customer loyalty in today’s competitive market.

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