May is just around the corner, bringing with it two important celebrations: Cinco de Mayo and Mother’s Day. As shoppers and retailers prepare for these festivities, 84.51°, the retail data science expert, presents its April Consumer Digest with insights into what’s in store.
By capitalizing on the booming popularity of Cinco de Mayo, retailers can tap into a passionate market, enticing customers with exclusive offers on Mexican-inspired decor, accessories, and food and beverage options that will make their celebrations truly unforgettable.
MARGARITA MANIA
Cinco de Mayo will be celebrated across generations, but Millennials take the cake.
62% of Millennials will celebrate the occasion.
46% of Gen X.
35% of Boomers.
Survey results revealed that this year will be Margarita-Mania.
19% of shoppers plan to mark Cinco de Mayo by drinking a margarita.
15% will cook a traditional meal at home.
13% plan to dine out at a Mexican restaurant.
Fun Fact: In 2023, weekly lime sales increased by 1.5x compared to an average week at Kroger during Cinco de Mayo, according to 84.51° Stratum.
