Ad Age: Marketing winners and losers of the week

WINNERS
Dunkin’
The chain’s new line of Super Bowl-themed merch—specifically bedazzled Juicy Couture tracksuits in Dunkin’s orange and pink brand colors—quickly sold through most of its inventory minutes after launch Thursday morning. By afternoon, all that remained of the limited run were a few small sizes of orange The “DunKings” and DunQueens” velour products are part of Dunkin’s Super Bowl campaign this year which stars Ben Affleck, Casey Affleck (a longtime Dunkin’ fan) and Jeremy Strong making light of his infamous method acting strategies. Last year, the brand also released a line of merchandise.

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