Ad Age: Stagwell launches 200,000-person respondent pool to combat survey quality issues

Move comes as AI makes bot respondents harder to catch and industry research shows respondents often misreport purchases.

Stagwell is launching a global survey respondent community that aims to add 200,000 active survey members vetted to ensure they’re real people, using double-opted-in email verification and fraud detection systems to weed out bots.

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