In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger Precision Marketing (KPM), discussed how retail media networks are reshaping marketing strategy during an interview with Beet.TV contributor David Kaplan.
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Beet.TV: Retail Media Is Driving Brand Growth, Not Just Performance: Kroger’s Jenny Holleran
December 8, 2025
Retail Media News & Insights
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