1 min read
January 16, 2026
The trend: In-store retail media is emerging as a key focus for many retailers this year as they step up efforts to monetize store traffic and attract advertiser interest.
Kroger plans to bring digital screens to more stores in 2026 following a successful pilot with tech provider Barrows, demonstrating its commitment to in-store retail media, the company told Modern Retail. Those screens will be present in a “good portion” of locations nationwide.
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