Modern Retail: Retailers like Kroger, CVS plan many more screens for in-store ads in 2026

For many retailers, a key priority this year will be installing screens in stores to display advertising and other content — an evolution of what has historically been limited to small experiments.

Kroger announced in June 2025 that Barrows Connected Stores was building a new platform for the retailer to deliver animated content in its stores, integrated onto shelves, end-caps or other locations throughout each store.