For both e-commerce and in-store purchase occasions, educating customers can help smaller processors level up sales and solidify brand loyalty for existing customers.
“Digital penetration continues to grow for meat and poultry products, so digital merchandising should continue to grow in focus for these categories as well,” said Melissa Lobaugh, insights account director for market research firm 84.51°. Lobaugh said almost half of shoppers who purchase grocery items both in-store and online (omnichannel shoppers) expect everything to be the same in-store and online – including merchandising components like assortment and price.
