According to research from Kroger’s retail data science company, 84.51°, consumers are prioritizing self-care, health and personal finances as they set goals for the year ahead. The findings suggest a shift away from splashy resolutions and toward habits that feel sustainable, even amid ongoing economic uncertainty.
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Path To Purchase Institute: Hydration, Home, Household Budgets Top Shoppers’ 2026 Priorities
December 22, 2025
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