Roku is expanding its role in the connected TV (CTV) and retail media space through two distinct collaborations designed to help consumer packaged goods brands more effectively connect content, audiences and commerce. Kroger Precision Marketing has partnered with Roku to launch Fresh Content Studios — an initiative that will produce custom video content for CPG brands, with a focus on formats like cooking tutorials, product demos, beauty tips and seasonal planning.
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Path To Purchase Institute: Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing
July 8, 2025
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