1 min read
December 22, 2025
For Mondelez International’s Oreos, its perennial commitment to remaining playful led to a memorable campaign that was disruptive in a way designed to delight, delivered engagement and drew shoppers to the cookie aisle.
Executives from Mondelez, VML and Kroger Precision Marketing discussed the campaign and rehumanizing the omnichannel journey at P2PI LIVE & Expo.
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