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Path To Purchase Institute: Top Retail Media Stories

August 8, 2025

Kroger Expands In-Store Media:

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores.

Kroger, Amazon Ads Partner with Roku to Enhance CTV Marketing:

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

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