Progressive Grocer: Inside Danone’s Shopper Marketing Breakfast Expansion

Danone North America expanded its reach earlier this year through a broad, breakfast-themed national shopper marketing program in tandem with retailer partnerships and activations. Danone’s Mornings Upgraded program required more than 10 months of advance work and planning. This lead time enabled Danone to coordinate with various stakeholders, establish retailer partnerships, produce promotional materials and set up measurement frameworks to track the campaign’s performance effectively.

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