Progressive Grocer: Why Value Is Filling Shoppers’ Easter Baskets

As consumers mark several occasions this spring, such as the recently concluded Eid, Passover that begins on April 12 and Easter on April 20, grocery stores remain resources and destinations for celebratory meals.

Grocers, including specialty stores and independents, offered specials for the observance of Eid al-Fitr, marking the end of Ramadan. Products like basmati rice, paratha and chicken for dishes such as biryani were on special as the fasting period ended.

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