1 min read
January 10, 2025
As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value.
However, industry players quickly learned that consumers’ definition of “value” varies greatly depending on their household income, cultural alignment and more. How can brands embrace new marketing strategies, services and tech to solve this new value equation?
See what you can learn from our latest posts.
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer
