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Retail TouchPoints: Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

March 25, 2025

Retailers trying to sell healthier food options to customers can’t do much about the top reason consumers often pass them up while shopping: 69% blame cravings for unhealthy food as a key hurdle. Nearly half (49%) of consumers also cited the higher cost of healthy foods as a barrier to better eating.

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