Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger Precision Marketing (KPM) Powered by 84.51˚. The newly unified team, which includes data scientists, engineers, strategists and sales leaders, has been configured to help brand marketers across every stage of the product lifecycle, from product innovation to campaign activations.
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Retail Touchpoints: Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof
September 9, 2025
Retail Media News & Insights
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