Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated, custom-made fixtures from Barrows Connected Store. The in-store digital platform supporting the displays is designed to support campaign execution and, in combination with KPM’s measurement tools, can connect advertisers’ media exposure to business outcomes.
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Retail Touchpoints: Kroger Precision Marketing Adds In-Store Digital Screens
June 30, 2025
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