1 min read
June 19, 2024
Recent research conducted by 84.51º, Kroger’s retail and data science, insights, and media arm, found that people over the age of 65 will outnumber those under 18 by 2034, suggesting adjustments may be required by brands and retailers to meet their needs.
By 2030, all Baby Boomers will be at least age 65.
See what you can learn from our latest posts.
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer
