1 min read
June 5, 2024
The shopper of the future will be older, more ethnically diverse, and more likely to live in a one-person or multigenerational household, according to a new report from 84.51°, the data research arm of Kroger.
These and other factors will impact shopping trends, including what consumers buy and how they make those purchases, according to the report.
See what you can learn from our latest posts.
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer
