The Shelby Report: 84.51deg Report: Online Shopping Grows But In-Store Remains The Default

A new Consumer Digest report from 84.51°, the retail data science arm of Kroger, examines how omnichannel shoppers move between an array of options to fulfill their grocery orders.

The report finds that there have never been more ways to buy groceries. Modern shopping habits mean consumer packaged goods (CPG) companies must plan around blended online and in-store purchasing, pickup and delivery options and mixed-channel discovery.

Full article.