The Shelby Report: Kroger Precision Marketing Shares In-Store Advertising Solution

Kroger Precision Marketing, the retail media business of The Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology.

The collaboration is billed as a shopper-centric approach to in-store media. Digital screens – built into integrated fixtures – will begin appearing across select Kroger stores, offering brands the opportunity to deliver animated, high-impact content at the point of purchase.

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