Understanding Loyalty, Split Baskets, and Value-Driven Consumers
As the grocery landscape evolves in 2024, retailers are facing new challenges and opportunities to engage shoppers. Consumer behavior is shifting, driven by economic pressures, hybrid shopping, and changing attitudes toward brand loyalty.
As we reported previously in this interview with Alex Trott, Director, Insights, 84.51°, today’s consumers are busier and more budget-conscious than ever. A recent article in the Wall Street Journal, “It’s Been 30 Years Since Food Ate Up This Much of Your Income,” reported that food prices are at a 30-year high.
That means grocery shoppers are becoming fickler and challenging to serve. To remain competitive, grocery marketers must understand these trends and adapt their strategies accordingly.
