1 min read
January 5, 2026
The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow.
The period between Christmas and mid-January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates space for brands that are prepared to seize the moment. Those that make a marketing push can gain market share and become part of shoppers’ new routines in the year ahead.
See what you can learn from our latest posts.
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
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Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer
