FMCG Guys: Personalization for Customer Loyalty with Michal Schuh

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Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Summit UK to speak about:

– Developing Retail Media at Kroger: Turning insights into actions
– Kroger’s USP linked to their loyalty card
– Media Standardization as a purpose & way to raise the bar for the consumer
– How can FMCG Brands leverage Retailers to perform better in Retail