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Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. AdExchanger spoke to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
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Retail Media is back, with Kroger SVP Cara Pratt
April 13, 2022
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