The CPG Guys: Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

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In this episode, The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51, a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.

Topics discussed in this podcast include:
– Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?
– If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?
– Is “retail media” media?
– How does inspiration drive brand loyalty?
– How is value defined by shoppers?
– How is the balance of power between brands & retailers shifting in the era of retail media?