The IAB: Retail Media Online to In-Store Attribution

Listen | The IAB

In this episode, industry leaders dive into “Retail Media Online to In-Store Attribution”. Retail media’s capability to provide closed-loop measurement makes it a competitive and alluring opportunity for brands. We will be discussing what are the existing challenges of offline sales attribution of data. How retailers are solving for the integration of online and offline attribution. How brands are leveraging innovations in measurement and attribution to close the loop with in-store for a complete picture.