Insights
Shopper behaviors, trends, and attitudes change quickly. Kroger Precision Marketing empowers your brand to stay one step ahead.
84.51° Stratum
See the bigger picture. Our flagship self-service platform translates shopper behavior into actionable insights, enabling your team to make smarter, faster, and more impactful retail decisions.
84.51° Collaborative Cloud
Solve your toughest challenges in a hands-on data science environment backed by our first-party data.
Consumer Research
We dig into what shoppers do, think, and feel, so every insight fuels smarter business decisions and meaningful brand growth.
Insights Thought Leadership
Learn how we have used our breakthrough analytics solution to solve our clients business challenges.
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer
Consumer Digest: Omnichannel Shoppers
Consumer Digest Issue 2: How Spring Wellness Fuels the Basket
Consumer Digest: Snacks & Sweets
Consumer Digest: A Product Innovation Examination
A Fresh Approach to Data Ingestion: How 80 Acres Farms is improving customer experiences with 84.51° Data Direct
How virtual in-store testing can save time and money, and accelerate the innovation pipeline
Kroger Precision Marketing News
See the latest news across our insights, retail media, and loyalty marketing.
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer