84.51°
Collaborative Cloud

Solve your toughest challenges by applying first-party retail data in a collaborative environment.
Robust first-party data
Use actionable UPC-level data that is prepped, cleaned, and updated weekly.
Flexible data science platform
Build your own code, models, and IP, or use pre-built code and data science packages for a turnkey solution that scales with your needs.
Strategic consulting
Our experts work with your analysts and data scientists to identify solutions to business problems.
Multiple coding languages
Built to accommodate data science teams writing code in Python, SQL, Scala and R, and applying modeling to transaction-level data.
How CPGs are using 84.51° Collaborative Cloud
Advanced analytics
Find answers faster by going beyond descriptive statistics with machine learning and modeling.
Predictive modeling
Use persistent basket data to develop predictive models that forecast shopper behaviors.
Custom
audiences
Activate tailored audiences across KPM’s onsite and offsite media solutions.
With 84.51° Collaborative Cloud, your data science and business teams can identify root causes and solve the problems that matter most. From optimizing assortment to uncovering emerging customer trends, we give you the tools to drive smarter decisions across: assortment, customer trends, omnichannel journeys, pricing & promotion, audience creation, and more.
Kroger Precision Marketing News
See the latest news across our insights, retail media, and loyalty marketing.

Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season

Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer

