84.51°

Stratum

84.51° Stratum is our flagship self-serve analytics platform that brings shopper behavior and retail performance together in one place. It turns transaction-level data into science powered insights, so users can make confident, informed decisions faster. Learn more about our insights certification.

Why 84.51° Stratum?

Fueled by the grocery industry’s most robust first-party transaction-level data, 84.51° Stratum helps you uncover insights that guide everything from new product innovation to omnichannel growth, brand performance, and merchandising decisions.

Total Portfolio Access

View brand performance across your portfolio along with a variety
of product attributes.

Deep Shopper Understanding

See multi-dimensional views of audiences that inform customer-first strategies.

Timely
Insights

View retail data from the previous week. Plus, daily POS, inventory, and supply chain data updates.

Historical Benchmarks

Reference past benchmarks to assess current performance and understand long-term trends with historical data.

Paramount Visibility

Access top-line performance and behavior all the way down to UPC granularity. View insights in total or filter specific geographies and modalities.

Start your week smarter with Agent Monday powered by
84.51° Stratum.

Skip the data digging and jump straight into action. Agent Monday delivers tailored performance insights to your inbox every Monday morning so you can make confident, needle-moving decisions with clear “so what” insights revealing how your top brands stack up.

Kroger Precision Marketing News

See the latest news across our insights, retail media, and loyalty marketing.

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