84.51°
Stratum
84.51° Stratum is our flagship self-serve analytics platform that brings shopper behavior and retail performance together in one place. It turns transaction-level data into science powered insights, so users can make confident, informed decisions faster. Learn more about our insights certification.

Why 84.51° Stratum?
Fueled by the grocery industry’s most robust first-party transaction-level data, 84.51° Stratum helps you uncover insights that guide everything from new product innovation to omnichannel growth, brand performance, and merchandising decisions.
Total Portfolio Access
View brand performance across your portfolio along with a variety
of product attributes.

Deep Shopper Understanding
See multi-dimensional views of audiences that inform customer-first strategies.
Timely
Insights
View retail data from the previous week. Plus, daily POS, inventory, and supply chain data updates.
Historical Benchmarks
Reference past benchmarks to assess current performance and understand long-term trends with historical data.
Paramount Visibility
Access top-line performance and behavior all the way down to UPC granularity. View insights in total or filter specific geographies and modalities.
Start your week smarter with Agent Monday powered by
84.51° Stratum.
Skip the data digging and jump straight into action. Agent Monday delivers tailored performance insights to your inbox every Monday morning so you can make confident, needle-moving decisions with clear “so what” insights revealing how your top brands stack up.
Kroger Precision Marketing News
See the latest news across our insights, retail media, and loyalty marketing.

New Ways to Activate and Extend Reach in Offsite Media

Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
