84.51°

Consumer Research

Research grounded in verified purchase behavior.

Make informed business decisions that fuel brand growth strategies.

Actionable research starts with asking the right questions

We begin by identifying your business challenges, then design studies tailored to your needs.

E-commerce

Understand the role of
e-commerce in your category, uncover key drivers and barriers, and hear consumers’ perspectives on e-commerce shopping.

Assortment

Identify the optimal shelf layout while understanding how consumers perceive, plan for, shop, and use your category or brand.

Pricing & Promotion

Determine the optimal price and promotional strategy by understanding how pricing changes, new product features, and offers influence consumer behavior.

Lapsers/Decliners

Uncover why customers are declining, what would bring them back, and how lapsed buyers are meeting their needs outside the category or brand.

Innovation

Identify which innovations and claims resonate most with consumers while uncovering unmet needs within the category.

Consumer Research Solutions

The right insights drive informed, confident decision making. Our Consumer Research solutions let brands design and field surveys with precise audience samples to uncover brand growth opportunities.

DIY

84.51° In-Queries is our DIY solution for when you need a gut check, want to confirm a hypothesis, or have a “why” question after running an 84.51° Stratum report.

Hybrid

When you want to rely on our research experts to consult on specific questions.

Full-Service

When you have more strategic business questions, larger base sizes, or niche sample needs.

Design studies with flexibility to balance your business needs

Fast & Foundational

Descriptive studies to understand attitudes and perceptions for a category or large brand.

Deep & Diagnostic

More advanced studies across niche audiences with advanced analytics and subgroups to get the most from the data

Sophisticated & Predictive

Methodologies that allow us to predict how consumers may react to changes in products, shelves, or services.

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