Incentives
Kroger Precision Marketing data science informs personalized offers delivered to the right customers, at the right time, through the right channels.
Designed to accomplish specific loyalty-driving objectives, each activation has unique and effective retention or acquisition capabilities.
Targeted Digital Coupons (TDCs)
Send personalized offers to households with digital-only coupons informed by 84.51° personalization sciences. Campaigns are fully customizable to meet your business objectives.
Loyal Customer Mailer (LCM)
Reward and retain your best customers with highly relevant offers delivered to Kroger customers each month. Each household receives a personalized mix of offers based on purchase behavior, delivered via direct mail and digital.
MyMagazine
Engage your customers with personalized content and offers in a full-length magazine format. Reach a mix of current brand buyers and relevant acquisition households – distributed four times a year via direct mail and digital.
Kroger Precision Marketing News
See the latest news across our insights, retail media, and loyalty marketing.
New Ways to Activate and Extend Reach in Offsite Media
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward