MyMagazine
Reach your customers with engaging personalized content and offers in a full-length magazine format.
Distributed 6x per year via direct mail and digitally, MyMagazine is a hybrid solution for retention and acquisition strategies. Deliver to a mix of current brand buyers and relevant acquisition households to reinforce loyalty and drive trial.
Why MyMagazine?
Activate loyal shoppers
Engage your existing brand customers with relevant product information and compelling offers that keep them connected, informed and eager to repurchase.
Elevate brand preference
Strengthen awareness and deepen loyalty by delivering experiences that reinforce your brand’s value and retain current customers in a dynamic consumer landscape.
Expand your customer base
Increase your household penetration by reaching new and lapsed shoppers to grow your audience and category impact.
Boost trial and repeat
Drive trial for new or existing products, encourage repeat purchases, and grow share of wallet with tailored programs that build long-term brand engagement.
Kroger Precision Marketing News
See the latest news across our insights, retail media, and loyalty marketing.
New Ways to Activate and Extend Reach in Offsite Media
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward