Targeted Digital Coupons
Use Target Digital Coupons (TDCs) to engage key audiences, kickstart new product trials, recapture lapsed households, and drive repeat purchases. Backed by Kroger Precision Marketing’s personalization sciences, TDC campaigns deliver relevant offers to precision audience segments to maximize impact.
Why Targeted Digital Coupons?
Nurture your brand champions
Strengthen retention with personalized offers for your most loyal brand shoppers. Moments of recognition deepen affinity and keep your brand top-of-mind.
Win back households
Revive lapsed shoppers using relevant incentives that complement other media and promo activations.
Drive more trips & bigger baskets
Boost incremental trips and stock-up behavior with rewards that drive purchase frequency and larger baskets.
Spark new trial
Reach relevant households with new product opportunities and use digital incentives to boost spending, strengthen loyalty, and enhance long-term value.
Kroger Precision Marketing News
See the latest news across our insights, retail media, and loyalty marketing.
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
Consumer Digest: Where Shoppers Are Leaning In And Pulling Back This Summer