Programmatic Advertising
Amplify reach and relevance across the web with managed-service and self-service programmatic CTV, audio, and display.
Kroger audiences built for your strategy
Activate purchase-based audiences and deploy ad strategies focused on your brand’s objectives. KPM combines data-driven accuracy with flexibility, optimizing every campaign against in-store and online sales.
Reach shoppers where they're spending time
Kroger Audiences
KPM’s audience-building capabilities help you reach shoppers across key segments—new, lapsed, loyal, competitive switchers, and category-specific audiences—to deliver campaigns that are tailored to your brand’s goals.
Measurement
Understand the true impact of your programmatic campaigns with Kroger’s first-party data. KPM shows both attributable and incremental sales, optimizing campaigns against in-store and online sales for measurable results.
Unique Immersive Environments
Streaming audio and video placements reach and engage your audience in premium media environments. Tell your brand’s story on platforms like Pandora, iHeart, Roku, Paramount, and more.
Dynamic Creative Optimization
Dynamic Creative Optimization (DCO) automatically tailors creative messaging based on variables like audience segment, location, time of day, day of the week, weather, or store banner.
Activate Your Way
Self-Service Solutions
Activate Kroger audiences and measurement directly in your preferred DSP. Our self‑service programmatic solutions let you apply purchase‑based audiences, manage spend, and optimize performance on your own terms.
Managed-Service Solutions
Save time and effort with turnkey managed-service solutions customized to your objectives. Kroger Precision Marketing’s in-house experts provide white glove service from activation to reporting.
