Social & Influencer
Tap into the moments when Kroger shoppers discover, explore, and engage on social and influencer channels.
Where Kroger shoppers discover your brand
Activate scroll-stopping content that connects with Kroger households across Facebook, Instagram, Snapchat, Pinterest, TikTok, and influencer programs. Self-service and managed-service options give your brand flexibility, while audience-building capabilities ensure your message reaches the right shoppers.
Reach, Inspire & Engage Kroger Households
Facebook/Instagram
Facebook and Instagram activations amplify awareness and drive traffic to your products in shoppable ad formats or on custom Kroger.com pages. Connect ad exposure to verified in-store sales through Meta Advanced Analytics.
Showcase your brand’s items on a popular platforms for recipe inspiration and discovery. Pinterest ads allow you to activate against key segments like brand and category shoppers, with shoppable ad formats and reporting that measures overall campaign impact.
Snapchat
Combine KPM’s audience-building capabilities with immersive ad formats to influence purchase behavior. Reach key audience segments based on Kroger purchase signals, including current, lapsed, and new brand shoppers.
Influencer
Unlock access to the full creator ecosystem across TikTok, Meta, Pinterest, and Snapchat. Flexible influencer activations let you amplify existing content or launch fully customized campaigns that engage your audience and shape purchase decisions.
