STANDARD AUDIO AD PRODUCTION FORM

SXM Media’s Studio Resonate creative team specializes in crafting audio ads optimized to resonate with listeners through a personal, targeted listening experience. From strategic, imaginative script ideation to dynamic sound design and production, our team takes pride in creating audio advertising that's innovative, relevant, and effective.

How to use: If you’re providing your own Streaming Audio or Podcast Announcer Read script, complete the form below to provide our team with creative direction for audio production. Note that copywriting services and some select products require filling out separate briefs.

Audio production turnaround time = 2-3 business days upon receipt of completed form

Exact timing depends on complexity (music, sound design, etc.) and volume of ads.

Additional time will be needed if revisions are required.

Work with your SXM Media Account Manager to ensure an effective launch.

☐ All copy submitted must be final. I’ve read the FINAL COPY aloud to confirm length, tone and message.

INTAKE FORM.

A note on casting: Studio Resonate stands against racism. We are committed to representing the diversity of our staff and our audiences through the casting of BIPOC voices and production of ad campaigns that amplify our values of inclusion, equity, and community. Together, we can redefine the sound of the American voice.

AD TYPE Please fill out one brief per ad unless the same creative direction applies to all ads.	☐ Streaming Audio Ad ☐ Podcast Announcer Read
GENDER (Choose 1)	☐ Male ☐ Female ☐ Non-binary ☐ Defer to Studio Resonate
AGE (Choose 1)	☐ Teen ☐ Young Adult ☐ Adult ☐ Mature Adult ☐ Senior (A 13-17) (A 18-32) (A 33-47) (A 48-67) (A 68+)
DIRECTIONAL WORDS	STYLE (Choose 1) ☐ Conversational ☐ Promotional	PACING (Choose 1) ☐ Energetic ☐ Laid-back	ADD’L DIRECTION (Choose 2) ☐ Informative ☐ Sincere ☐ Refined ☐ Excited ☐ Cool ☐ Upbeat ☐ Soothing ☐ Fun
OTHER DIRECTION Use your own words to provide any additional casting notes. If you’ve advertised with SXM Media before and have specific voice actors you’d like to use or not use, please specify here.
FINAL SCRIPT :10 ad = ~25 words :15 ad = ~40 words :30 ad = ~80 words :60 ad = ~160 words	CAPITALIZE words to be emphasized and please SPELL OUT NUMBERS (phone numbers, addresses, car models, years, etc.)
PRONUNCIATION NOTES	Please include PHONETIC SPELLING or provide reference link.
TARGET AUDIENCE	Please be as specific as possible.
ADDITIONAL NOTES & RESOURCES	Do you have an example that Pandora should use as a reference? Set the scene – the more details the better!

MUSIC.

Studio Resonate is happy to supply a music bed to play under the voiceover in your Streaming Audio ad. Music is not typically recommended for Podcast Announcer Reads.

You may also provide your own music bed if you have secured the licensing rights.

Please provide in WAV, or AIF format.

Studio Resonate will place under the Voice Over copy.

MUSIC TEMPO (Choose 1)	☐ Slow, mellow ☐ Medium-paced ☐ Fast, upbeat
MUSIC GENRE (Choose 1)	☐ Pop ☐ Rock ☐ Jazz ☐ Dance/Electronic ☐ Hip-Hop ☐ Latin ☐ Country ☐ Classical ☐ Other:
INSTRUMENTATION (Choose 1)	Are there specific instruments you would like featured? ☐ Piano ☐ Guitar ☐ Strings ☐ Horns ☐ Drums ☐ Other:
ADDITIONAL NOTES/ REFERENCES Anything that could be useful