Make a personal connection

Partnering with 84.51°, we create meaningful relationships directly between Kroger customers and your brand.
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Welcome to Kroger Precision Marketing

Partnering with Kroger and 84.51° allows you to truly connect with Kroger customers. By gaining unique insights from Kroger purchase data, we help you deliver the right message to the right customer in the right way.

Several key advantages help us meet your brand goals:

Unparalleled Industry Leader

Grow your brand equity alongside Kroger, the third largest retailer.

Always Customer-focused

We know our customers better than anyone. Optimize your investments by directly reaching the most responsive customers on their terms.

Exclusive
Access

Our partnership with 84.51° gives you exclusive access to customer insights based on Kroger purchase data and 84.51° science.

Massive
Scale

We capture 97% of transactions from 60MM households annually across 2,800 stores and 35 states. Our e-commerce is growing with 1,000+ ClickList® stores by the end of 2017.

Integrated Planning
& Activation

Our expertise in retail, CPG, marketing and media allows us to create holistic campaigns and seamless customer experiences.

Closed-loop
Analysis

Post-campaign, we analyze exposure, participation and sales from actual Kroger customers to understand what worked, making each campaign better than the last.

Discover our media solutions

With best-in-class science and analytics from 84.51°, we’re able to transform customer data into personalized communications and experiences with your brand.

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Learn about our customer-first approach

Meet our customers. They’re unique, they’re loyal, and we put them first in everything we do. And that means we communicate with each of them in meaningful ways, deepening their relationship with your brand.

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Let’s work together

Create personalized experiences with customers who shop at the third largest retailer and grow measurable value for your brand.

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