Kroger at Cannes Lions

The digital media landscape is evolving rapidly, and Kroger Precision Marketing proudly marked its debut year at the Cannes Lions International Festival of Creativity. As the industry undergoes significant transformations, we value the insightful contributions of individuals and organizations dedicated to navigating these changes, fostering collaboration, and sharing their discoveries. This collective effort propels digital marketing forward.

Kroger is at the forefront of these vital conversations. Stay tuned as we share exclusive content from our panel discussions at Cannes over the coming weeks.

Monday, June 17

Audience-First Planning
In partnership with WPP / GroupM

10AM - Cheap Impressions Aren't Cheap
11AM - You Are What You Buy
12PM - Creating the Happiest Place in CTV

Tuesday, June 18

Channel-Agnostic Activation
In partnership with Publicis

10AM - The Bridges Between the Gardens
11AM - From Inspiration to Activation
12PM - Fresh for Everyone Everywhere All at Once

Wednesday, June 19

Science-Driven Measurement

10AM - Investing for Incremental Growth
11AM - All Advertising is Performant
12PM - Quality Counts. So, Count Quality.

Meet the Kroger Team at Cannes

About Kroger Precision Marketing

Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.