Make a personal connection

Partnering with 84.51°, we create meaningful relationships directly between Kroger customers and your brand.
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Welcome to Kroger Precision Marketing

Partnering with Kroger and 84.51° allows you to truly connect with Kroger customers. By gaining unique insights from Kroger purchase data, we help you deliver the right message to the right customer in the right way.

Several key advantages help us meet your brand goals:

Unparalleled Industry Leader

Grow your brand equity alongside Kroger, the third largest retailer.

Always Customer-focused

We know our customers better than anyone. Optimize your investments by directly reaching the most responsive customers on their terms.


Our partnership gives you exclusive access to customer insights based on Kroger purchase data and 84.51° science.


We capture 97% of transactions from 60MM households annually across 2,800 stores and 35 states. Our e-commerce footprint continues to grow with ClickList stores and alternate fulfillment options making convenient shopping alternatives accessible to customers.

Integrated Planning
& Activation

Our expertise in retail, CPG, marketing and media allows us to create holistic campaigns and seamless customer experiences.


Post-campaign, we analyze exposure, participation and sales from actual Kroger customers to understand what worked, making each campaign better than the last.

Discover our media solutions

With best-in-class science and analytics from 84.51°, we are able to transform customer data into personalized communications and experiences with your brand.

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Learn about our customer-first approach

Meet our customers. They’re unique, they’re loyal, and we put them first in everything we do. And that means we communicate with each of them in meaningful ways, deepening their relationship with your brand.

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Let's work together

Create personalized experiences with customers who shop at the third largest retailer and grow measurable value for your brand.

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Kroger Private Marketplace
Kroger Launches Private Marketplace to Unleash First-Party Data

Brands can now reach relevant Kroger shoppers using their own DSP of choice and optimize performance against sales