Retail media that inspires shoppers and grows brands

With a relentless focus on serving shoppers, we create meaningful moments that deliver measurable brand impact.

Kroger Precision Marketing Brings Dynamic Product Recommendations and Sales Reporting to Meta Campaigns

Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers

AdMonsters, AdExchanger recognize KPM in Top Women in Media & Ad Tech Award

Full-Funnel Retail Media Solutions

Reach relevant households at different touchpoints along their path to purchase.

Search & Display

Onsite Search and Display ads give shoppers the tools to build their baskets faster with the products they want, when and how they want them.

Programmatic

Our suite of programmatic solutions allow advertisers to apply Kroger's audiences in your preferred DSP and optimize performance against sales.

KPM - Homepage - Solutions Content - Advanced TV 680x780

Connected TV

Leverage our Connected TV solutions to more intelligently reach your audience on connected TV and measure sales performance.

Onsite Brand Activations

Targeted digital coupons, brand shops, and more onsite options enable advertisers to engage Kroger shoppers with relevant, custom offers and experiences.

Social & Influencer

Our Social & Influencer campaigns enable brands to reach the right audiences in the places where they’re seeking inspiration.

KPM - Homepage - Solutions Content - Direct to Consumer 680x780

Email & Push Notifications

Leverage Kroger’s trusted relationship with customers through Kroger emails and the Kroger app.

KPM - Homepage - Solutions Content - Offsite Display 680x780

Offsite Advertising

Reach relevant audiences with high-impact ad formats (audio, display, native, and video)—all managed and executed by our in-house team of experts.

Certified for Best Practices in Fraud, Malware & Brand Safety

For four consecutive years, Kroger Precision Marketing is one of an elite group of media publishers to achieve platinum certification from the Trustworthy Accountability Group (TAG). KPM has demonstrated its digital marketing leadership by achieving TAG's rigorous certifications in all three program areas: upholding brand safety, eliminating ad fraud, and combatting malware.