Get a Fresh Perspective
Welcome to the Kroger rooftop
One of America’s largest retail media networks is returning to Cannes Lions in 2026. Discover a fresh view of the perceptions, loyalties and habits that influence brand growth. Join us to see how brands are using trusted retail signals to unlock new growth opportunities.
Discover New Brand-Growth Solutions
Join Kroger as we explore the latest ideas and strategies fueling brands of all sizes. Request access to our rooftop stage to attend the panel discussions, enjoy refreshments, and meet our team.
Monday, June 22
If You Know The Cart, You Know The Heart
RSVP HERE
10:00 AM – 10:30 AM
Grocery shopping – the food we put on our tables - is a rich cultural signal. Today, what's in someone's cart is one of the most culturally revealing signals in advertising. Our shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Discover how brands are using these signals to fuel deeper connections with audiences.
Tuesday, June 23
Aisle Be There: The Future of Retail Storytelling
RSVP HERE
10:00 AM – 10:30 AM
Store aisles are transforming from static to digital displays. Compelling animated messages enhance the retail experience and boost impact. We’ll discuss how brands are adapting messages to these new canvases and sparking shopper imaginations.
Measurable Success: CPG Brand-Building on YouTube
RSVP HERE
11:00 AM – 11:30 AM
YouTube continues to shape culture and win consumer attention. Now, new tools make it easier than ever for brands to drive growth. Hear how brands are using purchase-based audiences across YouTube to drive advertising performance and accountability.
Wednesday, June 24
Feeding Culture: How Food Brands Are Finding Their Moment in The Programmatic Era
RSVP HERE
10:00 AM – 10:30 AM
Food has always been at the center of culture, but the media connecting food brands to those moments felt disconnected from how people actually live. Now, something has shifted. For the first time, retail signals can travel from the grocery aisle to the moments where people are actually dreaming and planning.
Influencer-First Media Strategies: The New CPG Playbook for Growth
RSVP HERE
11:00 AM – 11:30 AM
CPG brands are winning new households by tapping into the creator economy. From nano-influencers to celebrities, creator-driven content is driving discovery. Join TikTok, Influential and Creators as we explore how CPGs are earning trust and growing sales with influencer-first media plans.
Where to Find Us
Building entrance:
3 Rond Point Duboys d'Angers 06400 Cannes, France
Use the roundabout to enter the building. Directions here.
About Kroger Precision Marketing by 84.51°
Kroger Precision Marketing (KPM) by 84.51° is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.
About 84.51°
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
