Convert Early Holiday Planners Before It’s Too Late: Your Precision Marketing Guide

The holiday season is on, and reaching the right shopper at the right moment is more important than ever. Using precision tools ensures every impression counts during this critical timeframe. We know it can be overwhelming, which is why we’ve put together a Precision Marketing Guide to help you maximize conversion before the season slips away.

1. Purchase-Based Audiences Reach Incremental HHs in CTV & Audio

Maximize relevancy this season by in the moments that matter most with Kroger’s purchase-based data across CTV and streaming audio.

Precision Data Tools:

• Reach current, lapsed & new brand shoppers
• Activation audience axtension lookalikes
• Use pre-built audience segments (Winter Holiday Enthusiasts, Thanksgiving)

2. TOAs Overlayed with Audience Targeting Boosts Visibility in the Digital Aisle

Find shoppers building their holiday spread on Kroger.com by overlaying purchase-based segments in your Onsite Display.

Precision Data Tools:

• Reach snack product buyers, meat department buyers, or beverage product buyers
• Use custom targeting to reach lapsed buyers or new households
• Bring your own brand audience for added precision

3. Keyword Bids Enhance Search Relevancy to Win Seasonal Buys

Optimizing your keyword bids ensures your products appear when shoppers are actively searching for seasonal items, helping drive relevance and conversions.

Precision Data Tools:

• Boost bids for high-value seasonal keywords
• Set up ad groups based on keyword strategies like branded vs. unbranded or priority terms

Shoppers are planning and buying now. Following this precision marketing checklist ensures you reach the right shoppers, amplify seasonal offers, and convert early holiday planners before it’s too late.