Early Planning, Maximum Impact: Your KPM Holiday Checklist

The holidays bring endless moments and even bigger opportunities to connect with shoppers. From festive celebrations to cookie swaps, customers are searching for seasonal staples to fuel every moment. With 63% of Kroger shoppers planning for December holidays 1–3 months in advance*, engaging early is key to driving results.

In a crowded seasonal landscape, the right mix of strategy and media can make all the difference. Here’s how Kroger Precision Marketing (KPM) can help you unlock holiday success with shopper insights, personalization, and time-saving tools.

Streamline Creative and Save Time in the Kroger Ad Platform

Simplify campaign execution with KPM tools:

• Bulk Upload: Input all creative text and images in one place.
• Creative Cloning: Clone past TOA ad group creative for faster setup.
• Creative Builder “Copy From”: Easily copy content between creative sizes.

Discover Growth Drivers with Onsite iROAS Reporting

Gain insights into your PLA and TOA performance with iROAS reporting. Requirements: minimum $1K ad group spend and $50K campaign spend. Understanding what drives return helps optimize campaigns quickly and efficiently.

Learn more incremental sales measurement in this blog.

Boost Holiday Search Relevancy

From holiday hosting essentials to winter wellness stock-ups, shoppers are searching for their seasonal must-haves on Kroger sites. Keyword Boosts ensure your products appear at the right moment to capture maximum search relevancy.

Learn more how leveraging keyword boosts can align with you holiday campaign objectives in this blog.

Navigate Your Customers’ Digital Journey

With 84.51° Digital Journey, discover how shoppers browse, click, and buy across Kroger’s web and app. Filter by household segments and products down to the UPC level to effectively target, acquire, and retain customers this holiday season.

• Full-Service Insights: Delivered with a Custom Insights project.
• Self-Service Research: Personalize your own analysis with ongoing access in 84.51° Collaborative Cloud.

Learn how Digital Journey can guide your holiday media strategy in this blog.

Consumer Research to Inform Your Strategy

Use Mobile Missions to observe how customers react in-store, online, or at home—grounded in behaviorally verified research. These insights allow you to communicate confidently and effectively with your shoppers.

Discover how our consumer research solutions give you deeper insight into your audience. Explore Consumer Research Solutions.

Holiday shoppers are planning and shopping right now. If your campaigns aren’t live, you could miss out on key early opportunities. Make sure you’re visible today to capture these shoppers before it’s too late.

*Source: 84.51° Consumer Digest, September 2024​